Revenue Loop GTM
A go-to-market that runs on systems. Not on you.
You built it on your name, your phone and more hours than anyone else was willing to give. That’s why it works.
Here’s how it keeps working when you step back.
90 minutes. $1,200, credited toward your next step.
Imagine growth that doesn’t need you in every room
Deals that close without you in the room
New people who are productive by month two
A pipeline you can see, forecast and trust
A team that decides without waiting for your sign-off
The first real vacation in years, and nothing degrades
A company a buyer, or your kids, could actually take over
And you, doing the work only you can do
If this is you
You close the deals that matter. You put out the fires. You train people by having them watch you. And somewhere in the last year or two, it hit a ceiling.
The business stopped growing when your calendar filled up
The business runs on your judgment. Judgment doesn’t scale.
- Every hire still routes through you.
- Every system was built to hand you the decision.
- Every deal that closes, closes because you were in the room.
“let it go to who? If I let it go, it disappears.”
You didn’t do anything wrong. You built a company the only way a founder can: on instinct, relationships and more hours than anyone else was willing to give. That’s how it got here. It’s also why it plateaued.
You’re not a bad manager. You’re a founder who never had time to explain what only you can see, so the team is guessing, and you’re frustrated at people for missing a spec that never arrived. Most founders we’ve sat with have said some version of
That question is the whole job.
The thing that built it has become the ceiling. What gets you past it is a business that knows what you know (the instincts, the standards, the way you read a deal) so it stops needing you in the room to know it.
How we get it out of your head
Revenue Loop GTM is a complete go-to-market strategy, built from what you already know and written so your whole team can run it.
Tap any part of the plan to see an example.
Go-to-market plan
SampleWho you are, what you say, and how you answer every objection. Everything else is written from it.
Positioning
For operations leaders who can’t afford downtime, we’re the service partner that fixes it the first time.
Voice
We say “here’s what we found.” We never say “per our assessment.”
Objection reframe
“You’re more expensive.”
“We are, by about 12%. Last year the cheaper option meant a second visit, three times out of ten.”
- Origin story
- Positioning
- Voice
- Elevator pitches
- Objection reframes
Your books, compared with companies your size, in plain English.
| Ratio | Today | Companies your size | Target |
|---|---|---|---|
| Cash from the business | -10% | 8 to 15% | 12% |
| Net margin | -6% | 5 to 12% | 9% |
| Sales growth | 5% | 10 to 20% | 17% |
Marketing
What your buyers believe, fear and push back on
The ops lead 1 of 3 personas
- Believes
- Downtime is the only number the boss reads
- Fears
- Another vendor who needs babysitting
- Pushes back
- “We already have someone for this”
- Decides on
- Response time, then price
Every alternative your buyer weighs, and where you win
| Alternative | Their pitch | Where you win |
|---|---|---|
| National chain | “Coverage everywhere” | Response time |
| Local shop | “We’re cheaper” | Fixed the first time |
| In-house team | “We know the building” | Specialist depth |
Every channel run through the math, from money in to customers out, so you only fund what pays back
Money inreachclickscustomersreturn
| Partner referrals | 5.4× | Fund |
| Email list | 6.4× | Fund |
| Industry events | 1.9× | Fund |
| Influencers | 1.0× | Test |
| Podcast ads | 0.6× | Skip |
| Paid social | 0.2× | Skip |
Every channel you’re weighing, from dollars spent to customers won. Sample numbers.
Sales
Your customer’s whole journey, from never having heard of you to doing everything you hoped they would, with what your CRM tracks at each step
- Never heard of youMarketing
- Knows the problemMarketing · 30%
- First callSales · 40%
- SignsSales · 55%
- OnboardedResults · 95%
- Gets resultsResults · 85%
- Sends a referralResults · 35%
Every step from your customer’s side, well past the signature, with its owner, its rate and what your CRM tracks there. Sample numbers.
What to say at each step of the Perfect Pipeline, written from the way you already sell
Step 3 · First call
- Open
- “What made you look for help now?”
- Listen for
- What the last breakdown cost them
- If they say
- “We tried someone like you.” Ask what went wrong, then show how you’d handle it
- Next step
- Book the site visit before the call ends
Team and systems
The company your plan needs, every seat with the numbers it owns
- RevenueNew revenue
- MarketingQualified leads
- SalesWin rate
- ResultsReferrals
- EmpowermentTeam capacity
What good looks like in each seat, built from the org chart
Head of Revenue
Fill the pipeline so the CEO doesn’t have to.
- Qualified meetings24 / mo
- Win rate30%
- Pipeline$1.2M
- 30 days
- Learn the Perfect Pipeline
- 60 days
- Run discovery calls alone
- 90 days
- Own the forecast
Every tool you use, how they connect, and what to automate first, ready for the build
- Automate first
- New form lead goes to the CRM and books a call
- Then
- Signed proposal starts billing
The plan says what to automate. The build wires it up.
You won’t have to build all of this yourself. When the strategy is done, we can build it with you.
The build
SampleSystems
Your CRM rebuilt around the Perfect Pipeline™, every stage with an owner and the forecast in one place
| Stage | Owner | This month |
|---|---|---|
| First call | Sales | 31 |
| Proposal | Sales | 14 |
| Signed | Sales | 8 |
| Onboarded | Results | 8 |
The emails and handoffs the systems map called for, wired up so they happen without anyone chasing them
- Live
- A new lead books its own first call
- Next
- A signed proposal starts billing
Built, tested and handed to the person who owns it.
Sales
Every new lead gets an answer and a follow-up, each step with an owner, so nobody has to chase it
| Step | Owner | When |
|---|---|---|
| New lead answered | Sales | Same day |
| First call booked | Sales | Within two days |
| Follow-up if no reply | Marketing | Day five |
How your team sells, written down by the people who sell, so a new hire has something to learn from
Playbook · A first call
- Who
- The sales lead runs it
- Checklist
- Their goal, the cost of the problem, the next step booked
- If it stalls
- Send the case study that fits their plant
- Kept current
- Every quarter, by the team
Team
Every seat’s numbers reviewed every month, so you can watch the business keep them without you
Operations lead
Every job done right the first time, without the owner stepping in.
- First-visit fix rate92%
- Jobs on schedule95%
- Calls to the owner1 / mo
- Month 1
- Owns the schedule
- Month 3
- Owns hiring for the field
- Month 6
- Runs the monthly review
Your team learns the new way a piece at a time, from the people who built it, until they run it on their own
| Week | What the team learns | Who |
|---|---|---|
| 1 | The new pipeline stages | Sales |
| 3 | Their scorecards | Every seat |
| 6 | Running the monthly review | Leadership |
Every build is different, so yours is scoped separately, and you see exactly what it covers and what it costs before you sign.
Financial DecodePart of your go-to-market plan
See where your numbers stand
We read your books, compare them with companies your size, and walk you through what we find in plain English: what’s working, what to change now, and where the plan takes you.
Whether the business pays its own way, or loans fill the gap.
What we see Sample
Keep doingBooks that tie out every year, so every number can be trusted.
Change nowSince 2022, loans have covered what the business didn’t earn.
We read your books
View-only access to your accounting reports.
We compare you with companies your size
Our CFO signs off on every benchmark.
We walk you through it
One page per part of the business, then what to keep doing and what to stop.
Pre-revenue? No problem. We start from the best data we can find on companies like yours and set the targets your plan should hit.
Sample company and numbers. Benchmarks and projections are estimates, not guarantees, and not tax, accounting or investment advice.
Four steps to a go-to-market your team runs
1.Discovery
Before the event, we learn why you built the company. Then you and your team answer our questions on:
- Where you want the business to go
- Your customers, and why they choose you
- Your marketing and sales numbers
- How your team works today
2.The Visionary Clarity™ EventRLL exclusive
Three days offsite, just you and our founder, planned around you:
- A private venue picked from your preferences
- Inspiring views, and the place stays a surprise
- Meals planned around how you eat
- Phones off, so you can think bigger
- Your strategy, pulled out and written down
3.Go-to-market plan
The genius we decoded at your event, turned into a revenue engine your team runs without you.
- Brand Codex™
- Financial Decode
- Psychographic Matrix™ personas
- Competitive research
- Channel validation
- The Perfect Pipeline™
- Sales guides
- Org chart
- Team scorecards
- Systems map
4.BuildScoped separately
The part that changes things, and where you stop being the bottleneck. Where the org chart has a seat nobody’s in yet, one of us can sit in it until the right person is hired. Every build is different, so yours is scoped separately, and you see exactly what it covers and what it costs before you sign.
- CRM setup or migration
- Lead capture and follow-up
- Automations
- Sales playbooks
- Scorecards and reporting
- Team training
- Getting your team on board
After the strategy, you choose what gets built
So there are no surprise charges, and no line items you didn’t see coming.
The build is a separate agreement, signed after the strategy. Until we’ve talked to your team and spent three days with you, nobody knows what needs building (us included).
When we deliver the strategy, you also get our proposal for the build: what we’d build, in what order, and what it would cost. For each piece, you choose:
We build it with you
orYour team builds it
Only what you choose moves forward, and the strategy is yours to use either way.
Fractional leaders, if you need them
If your plan calls for a seat you haven’t filled yet, one of us can sit in it until you hire the right person.
Jon Allen- CEO
- COO
Jeff Kimes- CMO
- CRO
David Jones- CFO
Ashley Holl- COO
- Chief of staff
Alex Cadena- Creative director
Tim Branch- CMO
- Head of content
Hunter Branch- Head of growth
- Head of SEO
What changed for founders like you
See the workRevenue Loop Labs has done more for us in the first two weeks than other companies had done in two years of working with us.
Adam CapesFounder and CEO, GoForthWatch Adam’s story
I’ve done a lot of coaching. This one made a massive difference in my personal and professional life.
Calvin BagleyFounder and President, Nuvo HealthWatch Calvin’s story
You’re going to wish that you had done it sooner. I definitely wish that I had done this way sooner.
Josh HarcusFounder, HüifyWatch Josh’s story
Questions founders ask
Growth stops at the edge of your calendar. You close the deals that matter, you put out the fires, and new people learn by watching you.
No. Revenue Loop GTM is a complete go-to-market strategy, written so your whole team can run it. When we deliver it, you also get our proposal for the build, and for each piece you choose: we build it with you, or your team builds it.
No. The plan covers marketing, sales, and the team and systems behind them, together. Working on one piece by itself is like improving the oil filter when what you wanted was a faster car.
Early wins inside 90 days. The full build runs six to twelve months, because every build is different.
They help shape it. We talk to your team before we talk to you about your team, so the plan starts from how the work really gets done, and they see their own fingerprints on it.
Where the org chart has a seat nobody’s in yet, one of us can sit in it until the right person is hired.
Start with a Clarity Map
90 minutes, live, with us. A written plan within two days. $1,200, credited toward your next step.