A twelve-year-old company at a fork in the road
Hüify is a revenue operations and CRM agency, a HubSpot Platinum partner, and Josh Harcus’s company since 2012.
Josh HarcusFounder, Hüify
You’re going to wish that you had done it sooner. I definitely wish that I had done this way sooner.
Where Josh was
A business partnership had just ended, abruptly, after a year and a half. Rebuild the agency in a new direction, start something new, or join someone else’s ship: he couldn’t pick, and his team was waiting on him to. He’d tried to map it alone several times. Something was always missing. The uncertainty was showing up at home as well as at work.
He almost didn’t do it. The time was the objection, so we ran the event virtually, across two weeks (his idea, and it held).
What we decoded
We started with him. The options waited. Core beliefs, what he values, what he’s for. It got uncomfortable, and he said so. On the hardest day we told him tomorrow would be better, and he didn’t believe us.
You go into this pit of despair and you’re just like, man, this sucks. And Jon’s like, don’t worry, this is just today, tomorrow is going to be better. And I’m thinking to myself, I don’t think so. And he was right. The next day it felt like the clouds had cleared.
What changed
- A direction he’d back whether the team came or not, which is what let the team come.
- A signed, full-time business partner within weeks of finishing.
- A podcast on the new direction: about twenty episodes recorded in its first month.
I know I can rally the team. I know I can get everybody excited because I believe in what is happening to my core.
Where he is now
Since then, on his own steam: a second company, TortScale AI, founded in late 2025, and a spot as one of five finalists at HubSpot’s Battle of the Builders at UNBOUND 2026. His words, from his own posts. We only note that the fork in the road is a long way behind him.