Turning founder expertise into a scalable team system
The Problem
A coaching founder had built something remarkable. Clients got results, retention was ok. But new revenue had flatlined at 14 clients.
Every attempt to hire salespeople failed because clients wanted the founder, not new hires. The founder's expertise was the product. And you can't scale yourself.
What We Did
Extracted his diagnostic process, frameworks, and sales conversations
Systemized intuition into training materials and high conversion frameworks based on reality, not templates
Implemented with staggered team rollout for adoption
The Results (24 Months)
7x revenue growth
Team: 1 → 10 staff
Clients: 14 → 200+
Conversions: 0.8% → 13.6%
Profit margins: 28-30% maintained
