The Custom Solution That Outperformed Enterprise Software
Challenge
An 8-figure B2B services operation was stuck with expensive, inefficient lead gen. Growth flatlined for 3 years while competitors pulled ahead. They lived on the whims of referrals, which had been declining for years. Manual prospecting was demoralizing and time-consuming at best. Tech tools like Apollo cost thousands of dollars for inconsistent quality. They were out of ideas and slowly dying.
Approach
Built custom, sector-specific AI prospecting system that generates fully researched leads with dynamic sales call scripts. It synthesized public records and google data to prioritize them based on projected contract value, and could now handle thousands of leads every week. Then we fed it all into an integrated CRM that serves a customer-first pipeline. The tools followed the process.
Results
Near-free prospecting system (vs thousands monthly for traditional tools)
Fully researched leads with custom call scripts for each prospect
"Apollo on steroids" capabilities without the enterprise price tag
Complete digital transformation: new brand, website, and sales infrastructure
